ALL CAPS doesnt work

A small tip on posting ads. Since classified ads sometimes lack graphics, you need to choose your words wisely and the be creative about the way you use them. Some people think if you use lots of punctuation ( !!!, ****), you’ll grab attention or if you simply use ALL CAPS that you’ll score a hit. This problem with that is that we’ve seen it all before so it doesn’t get our attention. Doing this subconsciously makes your ad seem gimmicky. Let your words speak for themselves and steer clear of these 2 tactics. We aren’t Twitter ( but you know your ad posts there, right?) so don’t worry about 140 characters or less. Our readers read so like I say to my 3 1/2 year old. “Use your words”.