Cronut Craze

Cronut Craze

It was on a late night Twitter stroll that I saw an image of a Cronut™ and noticed that #Cronut was trending. The next day happened to be National Donut Day and I normally would not pay attention to such gluttony but all the newscasters on TV were eating donuts which seemed odd. This made me remember my Cronut™ drool the night before and do more research on this delicious looking treat.

Photo Credit: Dominique Ansel Bakery

Photo Credit: Dominique Ansel Bakery

Think Croissant meets Donut. Baking Genius. I mean, who wants to admit they just at a donut? No one. But a Cronut™…now that’s classy. It is a French pastry so we can eat it and be proud right? The Cronut™ sounds like perfection and is carefully crafted using a similar dough as a croissant which is then proofed and finally fried (in grapeseed oil) then flavored. The flavor comes in three ways; rolled in sugar, filled with cream and then glazed. The flavors are a special feature that run each month (May/Rose Vanilla, June/Lemon Maple, July/Blackberry, August/Coconut).

Photo Credit: Dominique Ansel Bakery

Photo Credit: Dominique Ansel Bakery

Chef Dominique Ansel who owns Dominique Ansel Bakery in Soho spent 2 months working on the Cronut™ and ended up perfecting the recipe after the tenth iteration in May. Cronuts™ sell for $5 a pop, there are only 300 made each day and there is a 2 per-person max. Once these hit the public in May there was even been black market of scalpers reselling the Cronut™ for $20 each and some other mentions of personal delivery of these baked treats for $100 and up. The bakery opens at 8 am and by then there has been is a line forming down the block for 2 hours and you can consider the Cronut™ sold out. People are going Cro-Crazy.

If you haven’t heard of Dominique Ansel or his beautiful bakery here is some of his accomplishments: Executive Chef at Daniel for 6 years, Finalist for the 2013 James Beard “Outstanding Pastry Chef” award and he has often been featured in many magazines and cookbooks. Dominique Ansel Bakery opened in November of 2011 and since then it has been awarded Time Out New York’s “Best New Bakery of 2012″ and is now Zagat’s 2013′s highest ranked bakery.

Dominique is leveraging the fame of the Cronut™ by giving back to fight hunger for the Food Bank of New York . By purchasing a T-Shirt here ($20) you provide 50 meals to a New Yorker in need. For your own belly, wearing this t-shirt to the bakery allows you to buy 4 Cronuts™ instead of the standard 2 maximum and you can come back any time.

Photo Credit: Dominique Ansel Bakery

Photo Credit: Dominique Ansel Bakery

If you aren’t going to be the in the city, check out some local bakeries in the Princeton area like the Little Chef in Princeton or the Brick Farm Market in Hopewell which might help you quell your craving for something that comes kind of close to a Cronut™.

If you have had a Cronut™ we would love to hear about it!

Bon Appetit!

Dominique Ansel Bakery
189 Spring St (Between Sullivan and Thompson)
New York, NY 10012
Tues-Sat 8-7pm
Sun 9-6pm

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